Creating can be stressful and fun. Understanding how to properly engage your audience with the right content. How do to create a content calendar for social media that’s not too creative? Let’s dig into examples of when being creative hurts your brand.

Being Too Creative

• Overly Complicated Posts
  • Example: A post with a puzzle or wordplay that takes too long to understand.
  • Why It Hurts: Social media audiences have short attention spans. If the message isn’t clear within seconds, they’ll scroll past, reducing engagement.
• Abstract Visuals
  • Example: Using an artistic, avant-garde image that doesn’t clearly relate to your brand or message.
  • Why It Hurts: People connect with clarity and relevance. Abstract visuals may confuse your audience and fail to communicate your value.
• Inside Jokes or Niche References
  • Example: A meme or caption that only a small portion of your audience understands.
  • Why It Hurts: If the majority of your audience doesn’t “get it,” the post won’t resonate, and your broader message is lost. This may also alienate your audience, and they’ll feel you’re not including them in your business.
• Constant Rebranding
  • Example: Frequently changing fonts, colors, or overall tone for the sake of experimentation.
  • Why It Hurts: Inconsistent branding makes it harder for your audience to recognize and trust your content.
• Unconventional Post Timing
  • Example: Posting at odd hours to “stand out.”
  • Why It Hurts: Posting when your audience isn’t online means your creative content may never reach them, diminishing its impact.